Pixmob
Complete with 3D effects and Apple inspired scrolly-stories, I was the UI designer on this exciting new re-brand and website design for Pixmob.
Service
UI Design
Client
Pixmob
Year
2023
Illuminating the competition
Pixmob is the world's leader in creating LED wristbands and arena light shows. You know, Taylor Swift, Coldplay, The Super Bowl, Lady Gaga? Yep, they have worked with all of them. But over the years, competitor brands have popped up that have also copied their branding. Our task was to take their brand identity to a new sphere.
We hinged our design off the phrase "Be the light that sparks a thousand more". This phrase speaks to the audience participation that is key to the Pixmob experience. It is both an individual and culminative experience with everyone in the arena, including the performers!
I worked extremely closely with Art Directors and Developers on this project to ensure the artistic vision was brought to life. I created an in-depth design system, demonstrating 3D effects and all interactions to devs. The scrolly-story experience was key to the design and I was integral to designing and documenting an accessible and seamless story-telling experience that won't easily be copied.
