Pehr
Through research, user testing, interviews and more, I brought Pehr’s vision to their customer through an in-depth knowledge of e-commerce UI sensibility.
Service
Digital Art Direction
Client
Pehr
Year
2018 - 2022
Playfully Sophisticated
These were the two words given to me during my initial brief with Pehr, the international name in baby and children's goods. From this jumping-off point, I worked to develop and supply cross-platform brand guidelines that achieve company goals and resonate with Pehr's users. Working closely with the e-commerce director and a team of designers and developers,
I oversaw the correct implementation of company design language through the development of a new responsive and accessible Shopify website, print material, email marketing, ad campaigns, various marketing materials, and photoshoots to ensure brand cohesion. You can also spy my illustrations on their products.
