top of page

Norrland

A responsive tourism web experience for the northern part of Sweden, commonly referred to as Norrland.

Service

UI Design

Client

Contract

Client

2018

1_Hj5ZfTwXmQ7ALyFRnLZwd5Q.png

Come away and discover an enchanting web experience about an enchantingly simple part of the world. The place where minimalism was born, folklore runs wild, and beauty is hiding. To create a tourism campaign and responsive website for Northern Sweden, commonly known as Norrland, was a joy to delve into. It is where my grandmother and mother were born and it was a special creative journey for me.

I was able to experiment with a creative on-boarding system and a navigation that toggles between two sister-sites. And developing a campaign for my target user demographic (pre-retirement couples) was especially fascinating. Read the full case study to discover more of the hidden beauty.

norrland_render_screen.gif
norrland-strip.jpg

Onboarding

The site loading screen features the campaign slogan and the campaign icon that is used to toggle between the two sister sites. The loading screen opens to an onboarding video to set the scene and introduce you two the two sites.

1_QhOY7tzfsGt8htsSvTTXLw.png

Campaign 

Eye catching, minimalist design makes its way into the marketing assets that attracts the user. 

bottom of page